Starting an Online Business All-in-One Desk Reference For Dummies
Author: Joel Elad
• Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
• Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
• Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies
Table of Contents:
Introduction.Book I: Online Business Basics.
Chapter 1: Starting from Scratch.
Chapter 2: Turning Internet Dreams into Reality.
Chapter 3: Get with the Plan: Creating Your Business Plan.
Chapter 4: Financing Your Online Start-Up.
Chapter 5: Creating Online Policies.
Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency.
Book II: Legal and Accounting.
Chapter 1: Minding the Law.
Chapter 2: To Inc. or Not to Inc.
Chapter 3: The Trademark-and-Copyright Two-Step.
Chapter 4: Accounting for Taxes (And Then Some).
Book III: Web Site Design.
Chapter 1: What’s in a (Domain) Name?
Chapter 2: Designing Customer-Friendly Sites.
Chapter 3: Building a Site Made for You.
Chapter 4: Finding the Host with the Most.
Chapter 5: Sizzling Content that Optimizes Searches.
Chapter 6: Lights, Camera, Action! Taking Your Site Live.
Book IV: Online and Operating.
Chapter 1: Determining Your Revenue Model.
Chapter 2: Making Money with Affiliate Programs.
Chapter 3: Selling Information for Profit.
Chapter 4: Paying Up with the Right Payment Options.
Chapter 5: Putting the (Shopping) Cart before the Horse.
Chapter 6: Taking Inventory.
Chapter 7: Fulfilling Expectations and Orders.
Book V: Internet Security.
Chapter1: Understanding Security and Your Risks.
Chapter 2: Developing a Security Plan.
Chapter 3: Attacked! What to Expect from the Net-Thief.
Chapter 4: Securing Your Site and Your Business.
Chapter 5: Flying without Wires: Security Concerns in the Wireless World.
Book VI: Boosting Sales.
Chapter 1: Driving Traffic, Driving Sales.
Chapter 2: Special-Edition Public Relations for the Web.
Chapter 3: Web Marketing at Work.
Chapter 4: Converting Browsers to Buyers.
Chapter 5: Analyzing and Monitoring Your Customers.
Chapter 6: Mastering Search Engines, Optimization, and Rankings.
Book VII: Retail to E-Tail.
Chapter 1: Deciding to Move Your Store Online.
Chapter 2: Understanding the Differences between Real and Virtual Customers.
Chapter 3: Window Dressing for the Online Display.
Chapter 4: Making In-Store Customers Loyal Online Shoppers.
Chapter 5: Troubleshooting the Transition to E-Tail.
Book VIII: Storefront Selling.
Chapter 1: Instant E-Commerce with Storefronts.
Chapter 2: Mastering the Amazon.
Chapter 3: Let’s Hear It for Yahoo!
Chapter 4: Making eBay THE Way.
Chapter 5: New Storefronts, New Opportunities.
Book IX: Fundraising Sites.
Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online.
Chapter 2: Adding Online Moneymakers to an Existing Site.
Chapter 3: Getting the Donor Base to Come to You.
Chapter 4: More Online Marketing Strategies for Nonprofit Organizations.
Chapter 5: Legal Considerations for Nonprofit Organizations.
Book X: Niche E-Commerce.
Chapter 1: Discovering Niche Markets.
Chapter 2: Over 50 and BOOMING.
Chapter 3: Women and Children Only.
Chapter 4: Crossing Borders and Selling Internationally.
Chapter 5: Micro-Commerce.
Book XI: E-Commerce Advanced.
Chapter 1: Overhauling the Business.
Chapter 2: Time to Redesign.
Chapter 3: Expanding Products to Increase Stagnant Sales.
Chapter 4: Bringing Former Customers (Back) Home.
Chapter 5: Revisiting Marketing Strategies.
Chapter 6: Hiring Experts to Get Business Rolling Again.
Chapter 7: Transitioning a Small Site into Big Business.
Index.
Read also Electric Dreams or Handbook of Maintenance Management
Operating System Concepts
Author: Abraham Silberschatz
Another defining moment in the evolution of operating systems Small footprint operating systems, such as those driving the handheld devices that the baby dinosaurs are using on the cover, are just one of the cutting-edge applications you'll find in Silberschatz, Galvin, and Gagne's Operating System Concepts, Seventh Edition.
By staying current, remaining relevant, and adapting to emerging course needs, this market-leading text has continued to define the operating systems course. This Seventh Edition not only presents the latest and most relevant systems, it also digs deeper to uncover those fundamental concepts that have remained constant throughout the evolution of today's operation systems. With this strong conceptual foundation in place, students can more easily understand the details related to specific systems.
New Adaptations
* Increased coverage of user perspective in Chapter 1.
* Increased coverage of OS design throughout.
* A new chapter on real-time and embedded systems (Chapter 19).
* A new chapter on multimedia (Chapter 20).
* Additional coverage of security and protection.
* Additional coverage of distributed programming.
* New exercises at the end of each chapter.
* New programming exercises and projects at the end of each chapter.
* New student-focused pedagogy and a new two-color design to enhance the learning process.
No comments:
Post a Comment