Building Online Stores with osCommerce: Professional Edition
Author: David Mercer
Building Online Stores with osCommerce: Professional Edition will teach you how to use build and maintain a complex, powerful e-commerce Website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to:
*Increase your sales through cross-selling and up-selling*Offer custom discounts and support the use of gift certificates
*Incorporate your own RSS feed to enhance the content of the site
*Use and control banners to market popular or profitable products within your store
*Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal
*Understand the security technologies involved in e-commerce and develop your own security and backup strategies
*Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes
*Learn the principles and methods used by professional programmers to empower you to continue creating and building your online businessThese techniques will enable you to build a unique and powerful site, giving you an ideal platform to enter the competitive world of e-commerce.Through this complete, comprehensive education in osCommerce you will develop the confidence to experiment with your own enhancements and modifications, leaving you with a truly unique online store. Practical demonstrations and well considered advice will ensure that your store will always be developed to the highest standards.
As you become serious with osCommerce, this book will show you how to make the most of osCommerce's open source development process and community. You will see how to use the community as an excellent resource for developing your business strategies and practices, as well as making it easy to continuously enhance your customers' shopping experience.
Look this: The Whisky Companion or Professional Cooking
Dreamweaver MX 2004 Bible
Author: Joseph W Lowery
Packed with hands-on instruction and step by step tutorials, the Dreamweaver MX 2004 Bible is everything you need to harness the power of this amazing web development tool. Starting with the basics, expert author and well-known Dreamweaver guru Joe Lowery guides you through the ins and outs of Dreamweaver MX 2004 and will have you building your very own dynamic, data-driven sites in no time. Coverage includes:
• Building interactive forms
• Creating client-side image maps
• Connecting to a live database
• Inserting, deleting and updating data from your web pages
• Working with layers, Style Sheets and Dynamic HTML
• Integration with Flash, Fireworks and ColdFusion
• Designing with templates
• Extending Dreamweaver with your own extensions
• And more.
The value-packed CD ROM includes the Dreamweaver MX 2004 Try-Out Edition, complete Dreamweaver web sites and databases you can customize for your own use, as well as add itional web development software.
Library Journal
Dreamweaver (see also Computer Media, LJ 1/03) reigns as the editor of choice for many web designers, and MX 2004 adds better Cascading Style Sheet (CSS) handling and other features that may spur demand for updated guides. Teach Yourself, rather basic for most users, takes a step-by-step, full-color, screen shot-heavy approach to accomplishing common tasks. A good overview for beginners, appropriate for all public libraries. The more comprehensive Missing Manual addresses beginning to intermediate users, with special attention to using CSS. Sidebars include additional info for power users, FAQs, definitions, and other useful topics. Its clear, step-by-step tutorials on each major subject (with downloadable files and finished examples), plus links to additional resources, make this an especially useful self-study guide; highly recommended for all libraries. For intermediate to advanced users, Bible and Complete Reference strive for thorough coverage. Bible's CD contains a trial version of Dreamweaver MX 2004, plus project files; Complete's CD, meanwhile, offers trial versions of each MX 2004 product, Dreamweaver extensions, and sample code. Bible goes through each Dreamweaver feature, from touring menu commands to adding extensions and customizing the software. New features are highlighted in the text; notes, cautions, and tips add info; cross references help navigate and collect relevant information for specific tasks; and chapter summaries aid in assimilating the information provided. Its attention to workflow and collaboration will help designers working on large projects. Complete's coverage ranges from Dreamweaver basics to extensions; its links to additional resources aid users in extending Dreamweaver's functionality. It walks readers through the entire process of creating a web site and using the various aspects of the software. Both Bible and Complete are appropriate for larger public libraries and for academic libraries serving design and computer science programs; Bible's clarity gives it the edge if you need only one title. Copyright 2004 Reed Business Information.
Table of Contents:
| Foreword | ||
| Preface | ||
| Acknowledgments | ||
| Pt. I | Dreamweaver MX 2004 Basics | 1 |
| Ch. 1 | Introducing Dreamweaver MX 2004 | 3 |
| Ch. 2 | A Dreamweaver Workflow Example | 35 |
| Ch. 3 | Touring Dreamweaver | 57 |
| Ch. 4 | Setting Your Preferences | 137 |
| Ch. 5 | Setting Up Sites and Servers | 177 |
| Pt. II | Web Design and Layout Fundamentals | 211 |
| Ch. 6 | Accessing the Code Directly | 213 |
| Ch. 7 | Building Style Sheet Web Pages | 267 |
| Ch. 8 | Working with Text | 301 |
| Ch. 9 | Inserting Images | 357 |
| Ch. 10 | Establishing Web Links | 397 |
| Pt. III | Advanced Design Tools and Techniques | 413 |
| Ch. 11 | Working with Divs and Layers | 415 |
| Ch. 12 | Using Behaviors | 449 |
| Ch. 13 | Setting Up Tables | 485 |
| Ch. 14 | Interactive Forms | 531 |
| Ch. 15 | Creating Lists | 565 |
| Ch. 16 | Making Client-Side Image Maps | 589 |
| Ch. 17 | Using Frames and Framesets | 607 |
| Pt. IV | Incorporating Dynamic Data | 637 |
| Ch. 18 | Establishing Connections and Recordsets | 639 |
| Ch. 19 | Making Data Dynamic | 669 |
| Ch. 20 | Managing Data | 689 |
| Ch. 21 | Working with Live Data | 707 |
| Ch. 22 | Crafting Multiple-Page Applications | 723 |
| Pt. V | Adding Multimedia Elements | 759 |
| Ch. 23 | Fireworks Integration | 761 |
| Ch. 24 | Inserting Flash and Shockwave Elements | 783 |
| Ch. 25 | Adding Video to Your Web Page | 815 |
| Ch. 26 | Using Audio on Your Web Page | 837 |
| Pt. VI | Enhancing Web Site Management and Workflow | 855 |
| Ch. 27 | Using Dreamweaver Templates | 857 |
| Ch. 28 | Using Repeating Elements | 899 |
| Ch. 29 | Maximizing Browser Targeting | 913 |
| Ch. 30 | Building Web Sites with a Team | 933 |
| Ch. 31 | Integrating with XML | 971 |
| Pt. VII | Extending Dreamweaver | 979 |
| Ch. 32 | Customizing Dreamweaver | 981 |
| Ch. 33 | Creating and Using Objects | 1027 |
| Ch. 34 | Creating a Behavior | 1051 |
| Ch. 35 | Handling Server Behaviors | 1087 |
| App.: What's on the CD-ROM | 1123 | |
| Index | 1127 | |
| End-User License Agreement | 1181 |
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