Programming Language Pragmatics with CDROM or Selling Graphic and Web Design

Programming Language Pragmatics with CDROM

Author: Michael L Scott

Programming Language Pragmatics addresses the fundamental principles at work in the most important contemporary languages, highlights the critical relationship between language design and language implementation, and devotes special attention to issues of importance to the expert programmer. Thanks to its rigorous but accessible teaching style, you'll emerge better prepared to choose the best language for particular projects, to make more effective use of languages you already know, and to learn new languages quickly and completely.

Features

• Addresses the most recent developments in programming language design, spanning more than forty different languages, including Ada 95, C, C++, Fortran 95, Java, Lisp, Scheme, ML, Modula-3, Pascal, and Prolog.
• Places a special emphasis on implementation issues—how the techniques used by compilers and related tools influence language design, and vice versa.
• Covers advanced topics in language design and implemenation, such as iterators, coroutines, templates (generics), separate compilation, I/O, type inference, and exception handling.
• Reviews language-related topics in assembly-level architecture critical for understanding what a compiler does to a program.
• Offers in-depth coverage of object-oriented programming, including multiple inheritance and dynamic method binding.
• Devotes a special section to static and dynamic linking.
• Includes a comprehensive chapter on concurrency, with detailed coverage of both shared-memory and message-passing languages and libraries.
• Provides an accessible introduction to the formal foundations of compilation (automata theory), functional programming (lambda calculus), and logic programming (predicate calculus).

About the Author
Michael L. Scott is a professor in the University of Rochester's Department of Computer Science, which he chaired from 1996 to 1999. He is the designer of the Lynx distributed programming language and a co-designer of the Charlotte and Psyche parallel operating systems, the Bridge parallel file system, the Cashmere distributed shared memory system, and the MCS mutual exclusion lock. He received his Ph.D. from the University of Wisconsin-Madison in 1985.

Booknews

This textbook for a programming languages course focuses on concepts that underlie all of the languages normally encountered, illustrating those concepts with examples from various languages. Language design and implementation are explored together, with an emphasis on the ways in which they interact. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Interesting textbook: Elementos Essenciais de Aconselhamento de Carreira:Processos e Técnicas

Selling Graphic and Web Design

Author: Donald Sparkman

Attract today's savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman's approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client's needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.

Author Bio:Donald Sparkman is the president of Sparkman + Associates, Inc., which has won many awards for design excellence. Sparkman has developed graphic communications for AT&T, Black and Decker, Coors, Eckerd Drugs, GE, Marriott, MCI, Mobil, NASA, and countless other top companies. He lives in Washington, D.C.